Lacelier

branding and website

Year: 2019

Client: Lacelier

Expertise: branding and website

about

Lacelier designs, produces and markets premium lingerie and swimwear products, with recognized expertise in support to all sizes. This iconic French lingerie group behind the LOU, Bestform, Variance, Cherry Beach, Belcor and Gemma brands, wanted to create its own umbrella brand and a site to showcase it.

our work

The goal of our work was to create a brand for Lacelier that evokes both the French heritage and its projection into the future. Result? A brand with traits of tradition and audacity, carried onto the web with codes of modern design and animations with vanguard front-end technologies.

focus

Pour nous, les animations ont une place prépondérante dans l’expérience de marque en ligne. En évitant l’écueil du superflu, elles donnent vie au travail de UX-UI, participent au storytelling, guident, incitent à l’action. Sur ce site vitrine, les animations ont pour objectif de supporter le message de modernité de la marque tout en incitant l’utilisateur à découvrir le contenu du site.

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