Mito

Web - SEO - SEM

Year: 2023

Client: Mito

Expertise: Web Design , Brochure websites , SEO , SEM

See the website

About Mito

Mito is a Quebec-based company founded in 2004 that specializes in sushi, poke bowls, and other Asian foods.

From its highly certified central kitchen, it delivers its products to over 400 retail locations and prestigious partners. It also operates more than 200 sushi counters staffed by chefs in IGA supermarkets across Quebec.

Our Work for Mito

– Website redesign

– SEO strategy : Editorial strategy, blog content writing

– SEM/SMM strategy

Project Objectives

– Create a showcase website that reflects Mito’s brand image

– Implement a high-performing multichannel digital strategy

– Establish Mito’s brand awareness in its sector in Quebec

Challenges

The challenge we faced during this project was Mito’s unique distribution model. The brand is exclusively available at IGA retail locations (a major supermarket chain in Quebec), which can limit the promotion of products ordered on the website (since only in-store pickup is available).

A multichannel strategy

To build Mito’s reputation in Quebec as a sushi expert, Supramega implemented a comprehensive omnichannel strategy.

Through SEO-optimized blog posts, SEM/SMM campaigns, and CRM initiatives, we covered all the digital channels necessary for Mito’s growth in Quebec.

Click and hold