Client: L'Oréal Professionnel
Expertise: branded content
The professional products division is the world leader in products for hairdressing professionals. Everything that lathers and smells good. The B2B2C marketing approach is driven by social networks, a sales force, inspirational magazines (Beauty Biz, Pureology Mag, Brush Up) as well as point-of-sale promotion and packaging.
As the lead agency for the professional division, supramega works with L’Oréal to define and implement communication strategies, creating packaging, photography, social media content, magazines and newsletters.