About The Salvation Army

The Salvation Army is an organization dedicated to helping all vulnerable people. Driven by God’s love, The Salvation Army supports the homeless, victims of violence, people with disabilities, and isolated seniors.

As such, The Salvation Army relies on donations and volunteers to ensure the sustainability of its work. It is in this context that a new website was launched.

Our Work for The Salvation Army

– Website Redesign : UX/UI Design, development, integration of a donation module

– SEO : Competitive audit and analysis, copywriting for service pages (areas of focus and target audiences), creation of a customized performance report, migration and SEO redirect plann, copywriting training

– Data : GDPR compliance, GA4/GTM tracking

– Branding and visual identity

– Newsletters

– Promotional video

Project Objectives

– Modernize the website and brand image of The Salvation Army France

– Boost volunteer engagement and donations via the website

– Diversify organic rankings for generic search terms