Palmer

Web - Branding

Year: 2022

Client: Palmer

Expertise: Web Design , Brochure websites , Brand Strategy

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About Palmer

Palmer is a consulting firm based in Paris, dedicated to helping companies achieve their goals, particularly through strategic resource allocation.

As experts in management and organizational development, Palmer provides practical and innovative solutions tailored to each client’s specific needs.

Our Work for Palmer

– Website redesign

– Rebranding : Visual identity, service iconography, corporate presentations (PowerPoint templates, etc.)

Project Objectives

– Reposition Palmer within its industry as an established brand

– Modernize the brand image to help differentiate it

– Develop a web platform tailored to this rebranding

Challenge

Palmer wanted a fresh new look to proudly showcase its new identity—and why not position itself as a leading firm in the sector by adopting their design language?

Modernize while maintaining a clean, understated aesthetic

In Palmer’s context, we chose a fairly bold font used in ALL CAPS to assert Palmer’s legitimacy. The use of neon yellow contrasts with a more understated, traditional blue typical of the sector. A touch of modernity that doesn’t overshadow Palmer’s essence.

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