m_nstr_

Branding

Year: 2023

Client: m_nstr_

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About m_nstr_

m_nstr_ is a renowned Paris-based branding agency with a global reach, collaborating with prestigious brands such as Adidas, Netflix, and Red Bull.

The collective inspires confidence among industry experts and conveys the modernity of a company whose work is at the forefront of trends.

Our Work for m_nstr_

– Brand identity

Project Objectives

– Modernize the brand’s image

– Play with the brand’s underscores (_) and adapt them for digital

Challenges

Other brands coexist on the m_nstr_ website. Thus, the challenge of this project was to successfully conceptualize the brand as a framework into which clients integrate, while demonstrating the agency’s creative power through cutting-edge design and animations.

An _ as a distinguishing feature

Through our work, the m_nstr_ logo evolves into a sleek monogram where the _ evokes the blinking digital cursor of a story being written, thus representing the realm of creative possibilities.

This play on the _ and the typeface was used to energize the brand and incorporate a creative element that can be adapted in numerous ways (text console, hangman game, etc.)

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