Kérastase
CRMAbout Kérastase
A brand of the L’Oréal Group, Kérastase offers premium hair care products. Founded in Paris, the brand is a staple in high-end salons, creating bespoke rituals and iconic formulas to enhance all hair types.
Rooted in a premium and decidedly feminine universe, Kérastase operates at the intersection of editorial content, trends, and influence. Combining high performance standards with a keen eye for detail, it embodies a contemporary vision of haircare excellence that is scientific, sensory, and inspiring.
Our work for Kérastase
– Marketing strategy
– CRM strategy : Commercial and editorial strategy, creation of decision trees (email sequences triggered by data or user actions), standardization of “trigger” creation (automated emails sent), design and development of these triggers, copywriting for each element of the triggers
Project Objectives
– Provide a growth driver for the brand and increase conversion and Customer Lifetime Value (CLV)
– Create personalized email journeys tailored to each user’s behavior
Develop a genuine CRM value proposition
CRM isn’t new, but it’s playing an increasingly prominent role thanks to AI and personalization. But that’s not all, a good CRM program can offer its users real value, both in terms of content and sales. It has become an integral part of e-commerce communication and one of the main drivers for maximizing Customer Lifetime Value.
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