Yuba Bikes

Web - Branding

Year: 2025

Client: Yuba Bikes

Expertise: Web Design , E-commerce , Brand Strategy

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About Yuba Bikes

Yuba Bikes is a pioneering French brand in the field of electric cargo bikes. Based in Annecy, the company offers innovative, high-quality products suited to a wide range of uses.

In terms of its brand image, Yuba Bikes evokes mobility and dynamism, a friendly, youthful brand focused on innovation.

Our Work for Yuba Bikes

– Website redesign : UX/UI audit and recommendations for existing designs, cocalization for different languages and countries, AI-powered translations of other country versions

– Branding : Modernization/creation of the visual identity, digital adaptation of the visual identity (UI kit)

Project objectives

– Improve navigation by offering a mega menu

– Provide a modern digital platform that reflects the brand

– Maximize conversion through the new website

– Contribute to the brand’s geographic expansion

Creating an effective mega menu for an online store

One of the unique aspects of the Yuba Bikes project was the design of an e-commerce mega menu that presents the product range clearly and guides users to the right categories at first glance.

To achieve this, we structured the sections by purchase intent (product lines, uses, accessories), highlighted flagship products and key content (promotions, guides, new arrivals), and optimized link depth to provide quick access to strategic pages, thereby improving navigability and supporting conversion.

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